To design a bike well, you must sketch, sculpt, render, design, prototype, fabricate, (should I keep going?)… everything must be done with the mindset and emotion of an artist. At its core, art is a showcase of your talents, emotion and your understanding of things like form, line, light, shadow, color etc. The balance and execution between all of these elements is what truly makes someone a master of their craft. Art is visualizing for the world to see the emotions and passions of your soul.